The problem

Our client, a home construction and remodeling company, approached us with a challenge to create a new website that would highlight their homes, projects, and process. They wanted a website that would showcase their latest projects and testimonials from satisfied clients. They needed a new online presence with modern design and functionality in order to compete with other players in the industry.

What we found:

• The industry had a very similar style that resembled basic service style sites
• High-End Photography was lacking from most competitors
• Story-telling would be helpful to express the process and design concepts of their homes and projects.

The challenges

We had to come up with a design that would differentiate our client from other competitors, create a new presence for an existing company, and be visually appealing. We also had to ensure that the website was easy to navigate and that users could find what they were looking for without getting lost in the sea of information.

01. New Brand

Design logo, brand identity, assets, and various applications.

02. Web Design

Sleek website to highlight projects home builds and remodels.

03. Web Dev

Working closely with dev to ensure final delivery and interactivity.

The brand

We started by crafting a new brand for the company, which included a bold and sleek styling to give the website a modern feel in a more traditional industry. We created the logo and overall branding elements to give a consistent look and feel throughout the website.

We went with the red look so that it fits within the brand’s color psychology and brand values, works in multiple markets, and inspires trust, quality, and foundation.

Below are the final results and some earlier options that were presented:

The website

The website consisted of a few main elements – the home page introduction, the homes as case studies, and a means to contact for any leads.

We ensured that the website showcased the latest projects with high-end imagery, descriptions, and testimonials from satisfied clients. This helped the company to attract new clients and retain existing ones.

Design process

We started with several rounds of designs and stakeholder reviews to ensure that we were on the right track. We created a design kit for the website, which included all the necessary elements such as fonts, colors, and graphics.

We handed off the designs to our development team, who worked closely with our client to ensure that the website met their expectations. We held feedback sessions, testing, and QA to ensure that the website was working correctly before the successful launch.

Templates for easy updates

It was also important to keep the construction of the site easy to manage from a CMS, as we were handing off the site at the end of the build. The project pages were built with minimal add-ons and styling details to make it easy for the clients to add a new feature.

Conclusion

Our team had successful reviews and stakeholder conversations with our client. The development handoff and communication went well, and the new site was launched, proving useful to the company's marketing efforts. The client was satisfied with the results, and we were delighted to have helped them achieve their goals.